Targeting a list of 2,500 parents of current and former students and golfers in the area soliciting donations and participants for their annual golf tournament. We placed ads on their social media pages, and the social media pages of other individuals in the area, personalized and direct mailed post­cards, placed ads in Informed Delivery emails, launched landing page, created and launched 4 online/SM ads, followed website visitors around the web and social media with display ads, tracked phone calls and SMS opt-ins, created all in one dashboard for real-time viewing of interactions and impressions, created press released for local media, created 6 e-blasts.