Omnichannel Direct Mail Results

First we profiled existing membership and then identified 5,000 contacts in the service area that matched current members. Then we placed ads on social media pages, and the social media pages of other individuals in the area, personalized and direct mailed postcards, placed ads in Informed De­livery emails, launched landing page, created and launched 4 online/SM ads, followed website visi­tors around the web and social media with display ads, tracked phone calls and SMS opt-ins, created all in one dashboard for real-time viewing of interactions and impressions.